Gray Family Foundation website design and build

CASE STUDY:
Gray Family Foundation

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Challenges

This young organization wanted a website that would raise the bar for foundation websites. Founded by Oregon philanthropists John and Betty Gray, the Gray Family Foundation’s mission is to support outdoor and environmental education for children, to encourage a strong local land ethic, sustainable communities, and stewardship of the natural environment. The effect is to build in young citizens a sense of place and responsibility toward Oregon.

Design Solutions

Storytelling is built in to the design, with sidebar modules that present changing statistics about the foundation’s giving history, student narratives about their outdoor education experiences, and a home page that gives the visitor an “at-a-glance” impression of the Foundation and its impact. Additionally, a structure has been laid for future dynamic functionality, such as an interactive map demonstrating the Foundation’s impact across the state of Oregon, due to be rolled out in 2014. The new site is built in WordPress, and is easy for Gray Foundation staff to keep updated during their grant cycles. It’s also easy for the Foundation’s board members to log in to a private Board area to review current grant applications, view board meeting schedules and minutes, and get updates from the Foundation’s director. Additionally, the responsive design allows users to access data from mobile devices.

With stunning photographs of Oregon’s landscape by World as Light Photography, the design works hand in hand with the Gray Family’s mission to foster a love of the land.

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